I know this is a bit personal, but what’s your favorite social media platform?
I’m not kidding, this is all about personal preference! Much like diaper brands and childcare, there is no right or wrong answer here. Well, unless your answer was Myspace; that would definitely be the wrong answer!
Take a minute and give it some thought. Why did you answer the way you did?
Some people will say their favorite platform is the one they love using the most; others, the one that’s the easiest for them to use, the one they have the most followers on, or the one they’ve had the most sales from.
Again, no right or wrong answers.
Now let’s switch gears. Which platform is the most effective at helping you achieve your business goals? Which platform gets you the best results when you need to fill a webinar, launch a new course, or promote a sale?
Having that type of leverage on social media and being able to turn that organic traffic into sales and subscribers, is huge.
If you don’t have this, it is perfectly normal.
Most of us business owners don’t have one social media platform that is converting like crazy for us.
So why do some business owners enjoy a consistent, steady stream of sales and subscribers on social media while others struggle to gain traction?
I have a little secret for you.
I can sum up the secret to social media success in one word: FOCUS.
The secret is to focus on one platform at a time.
In fact, the biggest mistake I see people make is thinking that they have to be everywhere. #allthethings
This simply is not the case. And for most of us, this is only going to work against us.
For the longest time, I was only on Instagram. You read that right – only on Instagram. I did not have a Facebook page, a Facebook group, or anything else.
Embrace the focus that comes with pouring your energy into one platform at a time. This allows you to get intentional and strategic without feeling overwhelmed.
You can focus on learning the ins and outs of the platform.
You can focus on connecting with your ideal clients on that platform.
You can focus on creating a strategy that aligns with your business goals.
You’ll be able to see the results that come from focus, instead of trying to be everywhere all at once.
Now the question remains, which one to focus on?
Here are a couple of things for you to consider when picking a platform to focus on:
- Your ideal client
- Where are they spending the most time online?
- Why are they on the platform?
- How are they using the platform?
You might know the answers to these off the top of your head. Or you might have to do some digging and ask some questions to figure out the best platform to start with.
- Don’t go somewhere you hate
I think this is where a lot of people get hung up. They think it needs to be all about the ideal client. But here’s the thing: If you hate a certain platform, then it doesn’t make sense to be there.
If your ideal client is obsessed with Periscope, but you hate live video – that’s okay! You don’t need to be on Periscope then! (And I totally empathize with those of you who don’t feel like taking the time every day for a shower and some make up! I get it.)
It’s important to pay attention to your ideal client, and to make sure they’re on the platform that you ultimately invest your time in. But, on the other hand, it’s equally important for you to enjoy using that platform as well.
- Check your gut
If you haven’t started a blog yet, then Pinterest probably isn’t for you. If you need the ability to fully automate social media, then maybe Instagram isn’t the best fit.
To decide which platform is best for you, answer these 3 questions:
- What type of content do you prefer to create?
- How do you like to interact with your audience?
- Where is your ideal client most open to engaging with you?
Take a good look at your answers and the choice should be clear! If it’s not, leave your answers below and I’ll be happy to help you decide!
Once you have one platform mastered, with a system and a strategy that’s working, then you can shift your main focus to growing another platform. In the meantime, it is OK to fully automate, or even “let go” of the others to help you maintain your focus.
This one-platform-at-a-time approach is what gives you the space to invest your time and energy into making that platform work for you!
I know…this is a scary decision. But don’t let FOMO (Fear Of Missing Out) get in the way of your success!
She built her membership from the ground up with Instagram. So it seems fitting that in addition to the Incubator, she also helps business owners grow their businesses with Instagram and through the Membership model. She is also co-host of the All Up in Your Lady Business Podcast.
Her motto is, the juggle is real! Through her Facebook group, insanely interactive Instagram, and tight-knit Incubator, she’s here to help, share, inspire, laugh, cry, and shake up your approach to juggling family, home and business.
When she’s not working with a group of amazing mamas or geeking out over online marketing, Jaclyn rocking out with her daughter to Taylor Swift, multitasking while wearing newborn son, or enjoying those few quite moments at the end of the night with her hubs. #thejuggleisreal
MEAI Members receive:
- 1 Module of Jaclyn’s Instagram Course for Free
- $50 Off Jaclyn’s Instagram Course (regularly $199!)
CLICK HERE to contact Jaclyn and discuss your Instagram needs.